About Me

I’m a strength and performance nutrition coach and currently in the process to be a psychological counselor.

My journey started at age 16 when I joined a gym to improve my self-esteem and get a six-pack.

However, I soon realized that visible abs aren’t everything:

After reaching my initial goal within 6 months, I still lacked any confidence and I struggled with nagging back pain.

I admired the people around me in the gym who were moving crazy amounts of weight and seemed to possess unshakable confidence, and I wanted to be just like that.

So I changed my goal to become the strongest version of myself.

After countless mistakes, several injuries and trying to figure everything out by myself for years, I enrolled in a top strength coach program.

This completely transformed my training and nutrition approach and I even managed to qualify for and compete at the national powerlifting championships.

I started to help friends and family with their fitness goals while avoiding the countless mistakes I’ve made, and I loved it - so I took a big leap:

In 2019, I started my coaching business.

Everything went great, until I hit a wall in 2021:

After competing at this year’s nationals, I burnt out due to my packed business schedule and a diet I hated.

I lost my joy in working out, got into my worst shape since 10 years and knew I had to change something.

I realized that my most successful clients did not see working out and eating healthy as sacrificial and torturous.

That’s when I started focusing on enjoyment and eating foods I actually liked while prioritizing stress management and recovery, which allowed me to get into peak shape again, while crushing my busy workload.

All of this led to the creation of the Strong Entrepreneur Framework:

It’s a method to help ambitious individuals reach optimized fitness and well-being without sacrificing their business or quality of life.